It is not surprising to see music videos created by fans--who now have access to powerful video technology at affordable price levels.
Here is a short video from WSJ that shows how some of the music bands are taking advantage of user-generated content.
This is just the latest in a growing list of connections that reflect strategy 2.0: involving customers as part of the co-creation including advertising. There are many examples of consumer-created advertising. Here's one from Dove.