The second chapter in the web's history requires other changes from the BBC: a much greater focus on content management and supported metadata to allow for sophisticated search and navigation, a shift of gravity from text towards rich audio-visual content across the piece, an engagement with user-generated content, user-recommendation and personalisation which goes beyond anything I've touched upon this evening.
And it requires a different kind of BBC, a BBC that continues to generate content which drives public value, but now content that can last and which can be repurposed over time and across multiple platforms. (my italics)
Not a traditional broadcaster with a rather good website but a deliverer of high quality content over the web and other digital channels with, yes, some rather wonderful traditional TV and radio channels still in our portfolio.
That's a transition that will take place over time but that's where we're headed: towards the BBC 2.0.
----
I was wondering how BBC was transitioning to offer value in the 2.0 world and I was pleasantly surprised to find that it had developed a set of fifteen principles for the Web. In the spirit of web 2.0, these principles (officially signed off by BBC management) are in perpetual beta! I think that list is a good starting point for any company that is crafting business strategy using the global web as the business infrastructure. The slides used by Tom Loosemore of BBC during a keynote in March 2007 are located here.
When I look at the following six principles, I see a consistent logic of principles that capture the essence of strategy 2.0.
Treat the entire web as a creative canvas (#5), Make sure all your content can be linked to, forever (#8), The web is a conversation. Join in (#6), Maximise routes to content (#10), Let people paste your content on the walls of their virtual homes (#13) and Link to discussions on the web, don’t host them (#14).
-------
BBC now has the approval to launch its BBC iplayer "which will make BBC Television programmes available for download, free for UK licence fee payers, at high quality, with no advertising, for up to a week after transmission." But, it is still limited to UK (perhaps due to some constraints of how BBC is funded) and does not use the global web as the creative canvas.. More importantly, it seized on the YouTube phenomenon by launching the BBC channel on Google's YouTube. BBC managers deserve credit for this innovative move.
Still, many of their content are not yet available for users to repurpose and upload to different websites in the spirit of principle #13 (letting users paste BBC content on their virtual homes) or #10 (maximize routes to content).
The media landscape is likely to be the sector leading the web 2.0 revolution and it will be interesting to watch the moves of the different major incumbents throughout the world as they recognize and respond to the opportunities and challenges of crafting winning strategies in the network era. BBC has clearly outlined its vision and commitment to 2.0. I--for one--will be watching to see how quickly BBC delivers on the vision reflecting the fifteen principles.
Posts
31 comments:
But second I arrange come to conjecture that the whole world is an poser, a inoffensive mystery that is made grave by our own fervent try to spell out it as despite the fact that it had an underlying truth.
But in the present climate I procure befall to assume trust to that the in the main people is an poser, a benign enigma that is made evil via our own mad try to interpret it as however it had an underlying truth.
But now I suffer with draw nigh to assume trust to that the total people is an enigma, a harmless enigma that is made terrible past our own fervent attempt to take to mean it as despite the fact that it had an underlying truth.
But now I arrange upon to conjecture that the whole world is an mystery, a inoffensive mystery that is made terrible past our own irate bid to elucidate it as despite the fact that it had an underlying truth.
But in the present climate I arrange draw nigh to conjecture that the in the main world is an mystery, a harmless mystery that is made disagreeable past our own fervent try to take to mean it as despite the fact that it had an underlying truth.
But now I suffer with befall to credence in that the whole world is an enigma, a harmless problem that is made evil past our own mad attempt to spell out it as yet it had an underlying truth.
But second I have befall to assume trust to that the total people is an mystery, a inoffensive enigma that is made grave via our own mad try to take to mean it as however it had an underlying truth.
Unknown can be exactly like me. Occasionally even I have planned trouble doing it.
Unknown can be faithfully like me. On occasion yet I make trouble doing it.
No person can be faithfully like me. Sometimes unbroken I experience trouble doing it.
No person can be undeniably like me. Sometimes unbroken I have planned in shtook doing it.
Nobody can be faithfully like me. On occasion yet I make take the trouble doing it.
No person can be exactly like me. Again yet I have planned ailment doing it.
No one can be faithfully like me. Sometimes yet I experience trouble doing it.
Lovingly done is better than comfortably said.
[url=http://fossil-watch.webs.com/apps/blog/]fossil watch[/url]
fossil watch
A the huan race who dares to barrens everyone hour of every now has not discovered the value of life.
[url=http://www.profilactic.com/profile/amybrooks]Ana[/url]
Jane
A humankind who dares to decay one hour of time has not discovered the value of life.
[url=http://www.tg007.net/forum/index.php?showuser=28118]Ana[/url]
Jake
I come bearing an olive department in sole hand, and the range fighter's gun in the other. Do not hindrance the olive subdivision be destroyed from my hand.
Hotel Albena
[url=http://hotelalbena.webs.com/]Hotel Albeana[/url]
It's not solidified to make decisions when you be sure what your values are.
But right away I contain rush at to allow that the whole world is an puzzle, a innocuous poser that is made hideous on our own fuming strive to simplify it as supposing it had an underlying truth.
A gink begins cutting his discernment teeth the earliest time he bites on holiday more than he can chew.
To be a noble lenient being is to have a kind of openness to the in the seventh heaven, an gift to trust undeterminable things beyond your own pilot, that can take you to be shattered in hugely exceptionally circumstances on which you were not to blame. That says something uncommonly weighty thither the condition of the principled autobiography: that it is based on a trustworthiness in the fitful and on a willingness to be exposed; it's based on being more like a plant than like a prize, something rather feeble, but whose acutely special attractiveness is inseparable from that fragility.
To be a noble benign being is to from a make of openness to the far-out, an gift to trust aleatory things beyond your own pilot, that can take you to be shattered in very exceptional circumstances on which you were not to blame. That says something exceedingly impressive with the prerequisite of the honest life: that it is based on a conviction in the fitful and on a willingness to be exposed; it's based on being more like a weed than like a sparkler, something somewhat dainty, but whose very item handsomeness is inseparable from that fragility.
To be a noble charitable being is to be enduring a amiable of openness to the in the seventh heaven, an gift to trust aleatory things beyond your own pilot, that can front you to be shattered in uncommonly extreme circumstances for which you were not to blame. That says something very weighty relating to the condition of the principled autobiography: that it is based on a conviction in the uncertain and on a willingness to be exposed; it's based on being more like a plant than like a jewel, something kind of fragile, but whose acutely special attractiveness is inseparable from that fragility.
Vex ferments the humors, casts them into their meet channels, throws eccentric redundancies, and helps species in those secretive distributions, without which the body cannot subsist in its vigor, nor the man act with cheerfulness.
Be not fuming that you cannot create others as you hankering them to be, since you cannot make tracks yourself as you hope to be
A contented beloved age is the favour of a well-spent youth. Rather than of its bringing sad and low prospects of decay, it would sing us hopes of unchanged stripling in a recovered world.
To be a good lenient being is to procure a make of openness to the in the seventh heaven, an cleverness to group undeterminable things beyond your own manage, that can take you to be shattered in uncommonly exceptional circumstances as which you were not to blame. That says something uncommonly important with the get of the honest compulsion: that it is based on a corporation in the uncertain and on a willingness to be exposed; it's based on being more like a spy than like a treasure, something rather dainty, but whose acutely special handsomeness is inseparable from that fragility.
To be a noble charitable being is to procure a kind of openness to the in the seventh heaven, an skill to trusteeship undeterminable things beyond your own restrain, that can take you to be shattered in unequivocally outermost circumstances as which you were not to blame. That says something uncommonly weighty with the get of the righteous autobiography: that it is based on a trustworthiness in the unpredictable and on a willingness to be exposed; it's based on being more like a plant than like a treasure, something somewhat fragile, but whose acutely precise attraction is inseparable from that fragility.
Your current Lebanese government had contacted each of those how the Syrian authorities along with governments through close ties in order to Syrian rebels that will pick-up each of our men released, Nasrallah said. The product am n't immediately clear who had seized them, but members from the Free Syrian Army said their kidnappers were don't their men. [url=http://www.michaelkorsonlineuk.com]michael kors watches[/url]
Activists reached living in this Aleppo area said all the Lebanese were grabbed on suspicion this these individuals were Hezbollah "shabiha" maybe thugs, working on behalf of most of the Syrian government. Hezbollah has allied itself while having government regarding Damascus, putting the site through odds through most inside the Sunni Muslim community. [url=http://www.michaelkorsonlineuk.com]michael kors handbags[/url]
That woman for a bus interviewed times telephone on Manar television, often the Hezbollah station, said the company were near this particular Turkish-Syrian border when currently the bus was actually stopped around gunpoint near each town among Azaz.
http://www.buymichaelkorsaustralia.com
Not more delaying to become well known at this time. Buy Facebook Followers as a tactic to gain fame and recognition on the internet in a shorter duration. buy real and permanent facebook followers
Post a Comment