Social Networking and Google

I am not surprised that Google is planning to make a big push into social networking. This blog from NY Times gives some details based on comments made by Eric Schmidt. Two points made in the blog are central to discussions of how important network thinking is to business strategy these days.

1. “People don’t appreciate how many page views on the Internet are in social networks,” According to Schmidt.

2. Mr. Schmidt did say that over the next year, Google is planning to use information it has about the connections between its users, something techies call the “social graph,” to improve searches and other Google services.

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I am looking to see what Google will do in terms of software and applications on the mobile phone. This is where it could have an edge over MySpace and Facebook. Worth watching to see how this space evolves in the coming months.