Friday, October 19, 2007

Google Pontiac Television Ad Trial-- Just an experiment or shape of things to come?

I have seen a few reference to this advertisement run by Pontiac with the ending... "Google Pontiac"

I started to wonder: "How many other advertisements have followed this trend? what has been the impact?"
Then I started thinking if Google may be using this as an experimental probe to assess the attractiveness of getting into television audience measurement business, competing against Nielsen? Or as an ally to the television networks that are struggling to better understand their audience viewing habits?
I should look at this issue in more detail soon.

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