Tuesday, October 30, 2007

Social Networking and the Bottom of the Pyramid

Here's an inspiring story in New York Times about how social networking is made available for the societal good in India. It refers to an initiative--babajob.com-- that seeks to
bring the social-networking revolution popularized by Facebook and MySpace to people who do not even have computers — the world’s poor. And the start-up is just one example of an unanticipated byproduct of the outsourcing boom: many of the hundreds of multinationals and hundreds of thousands of technology workers who are working here are turning their talents to fighting the grinding poverty that surrounds them.

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As I blogged earlier, the ultimate power of networking is to ensure that it impacts those at the bottom of the pyramid.
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This initiative may spawn other such efforts--using the power of networks for societal good and also elevate the standard of living for many.

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