Sunday, September 2, 2007
Big (IBM) and Small (Scrybe) Companies Use YouTube to Promote New Offerings
It is not surprising that YouTube is becoming an efficient way to promote ideas in development (it is a superb alpha test marketing platform, I think). Here are two examples worth taking a look at.
IBM has put a quick tutorial on its tool QEDWikiQEDWiki on YouTube.
A small start-up company based in Pakistan, Scrybe Corporation--which has developed a personal information manager--launched the product on YouTube in October 2006.
Both IBM and Scrybe Corporation can gauge the degree of interest and excitement about its offering by monitoring how this video is received (watched, downloaded and embedded on different web sites).
Is this a new way for Google to monetize YouTube beyond advertising?