Microsoft Surface in Las Vegas

Here's a KillerApp from Microsoft that is tailor-made for Las Vegas. But seriously, looking beyond the obvious, what I see is Harrah's continued focus on using IT functionality to understand customer behavior at a micro-level. So, this is not technology for the sake of technology but a powerful example of using IT for capturing digital footprints of the customers and translating that into competitive advantage through superior service.
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Worth tracking to see who else deploys Microsoft Surface.