Microsoft Surface has potential to be attractive to those customers that prefer high-tech self-service to interacting with those service reps that do not seem to know much beyond basic features and functions! I am sure you know what I am talking about.
I was impressed with Microsoft Surface when it was first launched.
Now AT&T seems to have been one of the first to roll out Surface in a retail setting.
Here's another video:
It seems like a logical application. I am sure we will see more retailers exploring this interface as a serious alternative to attract younger, high-tech consumers in the retail stores. Here's the announcement about the Microsoft-AT&T initiative that gives some details of the intent.