Transformations in Media: Newspaper Advertising

Newspaper industry shifts underway. What will the transformed business model look like?



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I think this is a fertile setting to study patterns of business transformations from the industrial age definitions and approaches to one reflecting a network point of view.

This data from the NY Times article is interesting to reflect:

Revenues are falling even as readership of major newspapers climbs sharply because of the Web. Most major papers set records for Internet traffic last month, Nielsen/NetRatings reported Thursday; the Web site of The Times had more than 20 million unique visitors, more than any other newspaper site.

It goes beyond the recent layoffs announced by NY Times today and the formation of QuadrantOne for newspaper advertising. It is about the logic of people will search, access, consume and share content in a network era.