Thursday, January 24, 2008
BBC_MySpace TV Link
BBC TV content will be available through MySpace TV starting today. BBC announced that:
BBC Worldwide, the commercial arm of the BBC and MySpace, the world's largest social networking platform, today announced the launch of a ground-breaking partnership to bring new and archived short form BBC content to MySpaceTV.
The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster. Under the partnership, the best BBC video content will be made available online globally via MySpaceTV, the social networking site's popular new video platform. MySpace users will be able to visit and subscribe to the BBC Worldwide's MySpaceTV video channel in order to view, embed and virally share BBC content across the MySpace community. Under the deal, current and archived video content from BBC Worldwide programmes will be available on MySpaceTV including some classic moments in TV: Robbie Williams and Russell Crowe being interviewed by Parkinson, Jeremy Clarkson and his team on Top Gear and some breathtaking clips from Attenborough's natural history series. Also available will be some gripping moments from classic series such as Doctor Who, Robin Hood and Torchwood in addition to some hilarious sketches from The Catherine Tate show, Red Dwarf and The Mighty Boosh."
Moreover, this "represents a further move by BBC Worldwide, the BBC's commercial arm, to broaden the reach of its content to new channels and outlets, to engage with audiences around the world and to promote content which will be available on Kangaroo in the UK and BBC Worldwide's commercial media player internationally."
Media network is becoming viral, modular and global.