Friday, November 23, 2007

Sync--TV Commercials

Ford and Microsoft have started running television advertisements to get consumers to think about Sync in Ford cars. Here's one:

It will be interesting to watch how well the consumers embrace Sync and whether this will allow Ford to gain a higher market share than otherwise. Is this a killer-app? Will this be more of a competitive advantage for Ford than what OnStar has been for GM?

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