Wednesday, June 20, 2007

iPhone and YouTube: Why I Worry About Quality of Experience

iPhone launch is about a week away. Announcement about better-than-expected battery life is a welcome news.
"With 8 hours of talk time, and 24 hours of audio playback, iPhone’s battery life is longer than any other 'Smartphone' and even longer than most MP3 players," said Apple chief executive Steve Jobs, Apple’s CEO. "We’ve also upgraded iPhone’s entire top surface from plastic to optical-quality glass for superior scratch resistance and clarity. There has never been a phone like iPhone, and we can't wait to get this truly magical product into the hands of customers starting just 11 days from today."

Today's announcement about YouTube clips available on iPhone is to be expected as a logical outcome of Apple--Google partnership. Apple had previously announced the YouTube link on its Apple TV. Apple announced that:
iPhone has a special YouTube player that you can launch right from the home screen. So now you can access and browse YouTube videos wherever you go. And when you find a video you want to send your friends, iPhone can even create an email with the link in it for you.

“iPhone delivers the best YouTube mobile experience by far,” said Apple chief executive Steve Jobs. “Now users can enjoy YouTube wherever they are—on their iPhone, on their Mac or on a widescreen TV in their living room with Apple TV.”

Those who are lucky enough to get hold of iPhone on June 29 will have access to about 10,000 videos on June 29 in the H.264 format.
Why do I worry? Quite simply because people may expect the video streaming to be at the same level of quality as they access it on their computers (broadband) and Apple TV. Moreover, there will be inevitable differences in quality of experience using WiFi and AT&T's cellular network. I only hope that this does not turn out to be a dud.

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