Ford--Microsoft Sync: Videos

Here are more commercials featuring a service that is the result of a joint initiative between Ford and Microsoft called Sync. I have put all the videos relevant to discussing this case in one blog.

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I wonder if anyone has used this as a business case example to understand the opportunities and challenges of competing in a network era.

Sync--TV Commercials

Ford and Microsoft have started running television advertisements to get consumers to think about Sync in Ford cars. Here's one:

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It will be interesting to watch how well the consumers embrace Sync and whether this will allow Ford to gain a higher market share than otherwise. Is this a killer-app? Will this be more of a competitive advantage for Ford than what OnStar has been for GM?